(the) Road to the Deep East

It's a bit later coverage, but, Perfume releases new single on July 9th.

(Article from music new site, Natalie.Kind of sweet name to me. )
http://natalie.mu/news/show/id/7255

It will be the second single released in this year. The title and how this song is like is still uncertain. Their album 'Game' has sold 500,000 copies, and got #1 at Oricon weekly charts, and with this single, now they challenge to the #1 of single charts.

And Natalie also brings me an interesting news.

Kreva, a former member of Kick the can crew and one of representative Japanese hip-hop, covered Perfume.
http://natalie.mu/news/show/id/7271

According to this article, He started his national tour from May 21st, and in this concert, he suddenly started 'a song from Perfume', with their choreography.

This article doesn't explain which song Kreva actually copied, but I envy the audience at the venue. It seems this hip-hop guy loves this group, and especially Kashiyuka.

Since I listened the mush-up of capsule+Beastie Boys+Daft Punk, I'm very looking forward to Perfume, or Nakata Yasutaka's music meets hip-hop in the future. It won't happen, but it'll be great if this Perfume fan guy collaborates with Perfume in this new single.

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It's amazing that they release single in such a short span, anyway. Certainly, Perfume is now becoming a national idol even Kreva loves, and 500,000 fans are waiting for the new work from this group.

But for the people who knew about their past, when they didn't release anything after Perfume complete best for 6months , this consecutive release looks too sudden.

In America or other countries, it is common to release single after the album to sell the album better, but it is not common way in Japan, and this single looks to be just a new song, not the cut from the album.

Why are they in so hurry? And why should become national idol with those desperate promotions?